Faster Isn’t Fixed: Why AI Won’t Save a Broken Innovation Engine
AI promises faster innovation. But if your engine is broken, speed just gets you to disappointing results sooner. Justin Wright on what needs fixing first.
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Every business has its own specific growth challenge. We deliver performance-driven advice and thinking that delivers tangible results and leaves a lasting legacy for your organisation.
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Getting the most out of your ideas, investment & Innovation Engine.
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Innovation, performance and problems in the innovation engine
Innovation has never been just about having good ideas; it is about outcomes. Most of the issues lie within the innovation operating model: the engine of how the business does innovation.
It’s the people that make the real difference, more so now than ever.
A lot of our time at Mangrove is focused on helping companies optimise their approach to innovation. But more important than process or strategy is the people factor – and in a world increasingly driven by data and AI, that’s only becoming more true.
Innovation isn’t broken. Your Innovation Engine is.
In-market failure rates for innovation have sat between 80% and 95% for three decades, largely untouched by the money and resource businesses have thrown at the discipline. In our experience, the problem is rarely the ideas. It’s almost always the system managing them.
Why ongoing innovation failure rates demand the discipline of Performance Innovation
Innovation failure rates have sat between 80% and 95% for three decades, largely untouched by the money and resource thrown at the discipline. For innovation to survive the existential threat it currently faces, it must front up to the performance challenge.