A lot of our time at Mangrove is focused on helping companies optimise their approach to innovation in order to maximise in-market success. The initial contact typically involves a request to ‘fix the process’. Our response is to explain how we’ll take a look, but the process is unlikely to be the root cause of the problem. After all, one stage-gate looks pretty much the same as the next. Instead, we hypothesise the cause of innovation under-performance lies elsewhere, as tha