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Insights by
Justin Wright

Justin Wright - Mangrove Consulting

Justin Wright

Founding Partner

Innovation leader whose career runs from the innovation units at P&G and Diageo to advisory spanning drinks, financial services and agri-science. Justin has funded and co-founded a number of start-ups as well as co-authoring Stretchonomics, and combines an understanding of consumer psychology with a practical sense of what it takes to get market-ready products to market.

7 June 2018 Justin Wright

When competitors attack

When competitors attack, planning a coherent response in the heat of the moment is always harder than it looks. Drawing on three very different competitive challenges from recent client work, Justin Wright explores the strategic choices available – and why the best time to plan your response is before the threat arrives.

20 June 2017 Justin Wright

Get back in your box – it’s where the best innovation happens

Thinking ‘outside the box’ is overrated. In our experience, there is always a box in which you need to operate – and being consciously constrained can be a powerful positive for innovation teams. Justin Wright makes the case for restricted innovation.