Carbon Tunnel Vision. How much time do we spend chasing carbon reduction whilst ignoring everything else?

Driven in part by the truism that “what gets measured, gets managed”, there is a real risk that organisations become so focused on carbon metrics that they neglect the broader sustainability picture – biodiversity, social impact, water, soil health and more.
It is a concept powerfully articulated by Jan Konietzko, and one that serves as a timely reminder that carbon, whilst critically important, is only one dimension of the challenge we face.
Nick Pye
Co-Founder
Mangrove