The commercial and strategic capability to make sustainability work as a genuine source of competitive advantage.
Explore ›Integrating sustainability into how the business makes decisions, allocates resource and creates long-term value.
Explore ›Using sustainability as a platform for innovation, with new products, new models and new commercial opportunities.
Explore ›Making sustainability credible and compelling for your brand in a way that actually connects with consumers.
Explore ›In a world of rapidly accelerating sustainability legislation, we’ve been reminded that it’s still the consumer who holds most of the cards. Recent events in dairy and automotive show what happens when brands push change faster than consumers are willing to follow.
Apple’s annual iPhone launch cycle is a masterclass in confusing consumer wants with consumer needs. Their latest Product Environmental Report looks good on paper, but it completely ignores the environmental cost of the cycle itself.
Benchmarking is rarely an uplifting experience. But this week we were reminded of something more specific: how easy it is to draw completely the wrong conclusions when you’re not comparing apples with apples.
